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4 Reasons To Remodel Your Website

July 28, 2022
Read: 8 Mins

Tech is everywhere and constantly evolving to improve user experience and overall performance. When it comes to customer-facing platforms such as your website, you need to keep up with digital evolution (or you might get left behind and passed up for a competing business).

When was your website built? It may be time for a remodel!

If your small business has a website that hasn’t been remodeled in the last 5 years, this article will review the 4 common and key reasons to kick off a redesign and rebuild.

Ready? Let’s get started.

Reason 1: Website design is not responsive

Do you remember what websites looked like back in the early 2000s? They were designed to be viewed only on computer monitors. These websites were not responsive (adaptable to different-sized screens) because they didn’t need to be. Many of today’s internet devices (e.g. smartphones & tablets) either didn’t exist or weren’t popular enough to justify the development expense.

Now consider how websites today typically look and on what type of devices they’re viewed. Modern websites look good on iPhones, iPads, and other mobile devices.

Why is this important?

Approximately half of all website traffic originates from mobile devices. That’s a lot of page views from smartphones and tablets! If your website doesn’t adapt to varying screen sizes, mobile users that find your site will bounce to find a responsive site.

In addition, not having a responsive website negatively impacts your SEO and ability to rank on Google Search.

Is your website responsive?

Reason 2: Website is unsupported

Do you know how your website was built and if all its technologies are currently supported? If your small business website is built on WordPress, it’s crucial to ensure that it is entirely supported and maintainable to remain up-to-date and secure. Many WordPress websites are built using themes and plugins that no longer receive updates and leave sites and visitors vulnerable to hackers.

Why this is important?

If any part of your website’s functional code (e.g. WordPress core, theme, or plugins) doesn’t receive regular review and security updates, your website (and visitors) will be highly susceptible to attacks from hackers. Unsupported WordPress websites are a top way that sites are infiltrated, and a compromised site is a sure way to be flagged as harmful and unsafe by search engines.

Are your website’s technologies fully supported?

Reason 3: Website is unprofessional

Do you get the impression that your website presents as unprofessional and doesn’t represent the identity of your business? If your site lacks organization, quality, and function, visitors may relate its appearance to the quality of your small business's services. Additionally, if your website lacks professional features (e.g. contact form, payment processing, appointment booking, etc.), visitors may seek an improved customer journey elsewhere.

Why this is important?

Whether you use your website to distribute information or work as a tool, visitors will fall into a competitor’s hands if your website gives them the wrong impression or doesn’t meet their needs.  

Reason 4: Website is slow

Nobody likes a website that takes forever to load. For quantitative speed analysis, you can run your website’s URL through PageSpeed Insights to check your home page performance for desktop and mobile. You can test the performance of each page if you wish.

So, how fast should a website load? A good page loading speed or speed index is under 3 seconds and is indicated in green on performance reports.

Why this is important?

As a small business, you can’t afford to have an unreasonably slow site. Potential leads that find your site will click to visit but quickly bounce to find another option if the page doesn’t load fast enough. In addition, page speed is also a ranking factor for Google Search.

Is your website fast enough for desktop and mobile?

Conclusion

Prospective clients expect a certain feel and function when they visit your website. They expect the website to be safe, fast, legible, organized, and functional.

You have control of the website that represents your business. While you may not be a tech wizard and may employ someone to manage your website, it’s important to know when you should evaluate a website remodel. It’s time for a website remodel if any of the following are true:

  • Your website doesn't look good on mobile devices
  • Any technologies used on your website are unsupported and don't receive regular updates
  • Your website is unprofessional and doesn't represent your company
  • Your website is abnormally slow to load
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